Website optimization and the basis of internal optimization.
Let's talk about the basics of internal optimization - as is clear from the title, and you yourself probably already guessed that in internal optimization, that is, in the process of working on your site from the inside, this is content.
If I am asked a question: how to optimize a website? I can give an unambiguous and quite logical, convincing answer: optimize your content first!
This is where we'll talk about what is content, what it is for and how it should be optimized.
So, content is the internal content of your site, the very useful and interesting (and most importantly, unique!) Material that you will present to the user who visits your site.
Interesting and usefulness is important!
Let's immediately discuss the non-technical side of the issue: the content should be interesting, useful, completely exhaustive. Otherwise, everything loses its meaning.
At the moment, the realities are as follows (I will be completely frank) - without high-quality content that is interesting primarily to the consumer, your potential client and visitor, it is impossible promote the site to the TOP... No, of course there are techniques that allow you to do this, but ... but almost all of them do not work at the moment, or they work, but give only a short-term surge in attendance and the same instant decline.
This can be explained by two things: the first refers only to the technical part, the second - to the usability part, that is, to the "social" part, the one that cannot be programmed.
Let's start with those. parts, namely, we will talk about behavioral (user) factors. These same behavioral factors (hereinafter PF) were relatively recently introduced by search engines and successfully participate in ranking to this day (although, in practice, it is clear that the influence of PF has slightly decreased, in comparison with what it was earlier).
As the name implies, PF is data that search engines collect and analyze. Actually, the PF topic deserves a separate article, or even a whole section on the site, so I will not go deep, now you just need to know that the better your PF, the higher you will be in the top (all other things being equal, of course). PF - characterized by whether the visitor liked it on your site or not. Liked = good PF, disliked = bad PF, respectively.
Therefore, interesting content is simply obliged to raise your PF, and therefore, raise the position of your site. In general, this first and last point is where all the technical reasons why the content on your site should be interesting ends.
Next, the "social" part.
Having come to the site and seeing interesting content, the visitor will return to this site more than once. Believe me. Is it formation of target audience (Target Audience) - Not What You Want With SEO?
By the way, already now I foresee questions, like: and I have an IM (Internet Store) - what interesting content can there be? Only goods, dry description + prices. Everything! Is there anything else you need?
No, nothing else is needed - I will answer you. Because if you promote your IM for targeted queries, then a visitor who comes to your site and finds what he was looking for (relevant material), he will be delighted, and not only show good PF, but also make a purchase (but "help "to make a purchase for him is already your business) ...
I hope you understand how important your content is interesting and useful to SEO.
If so, go to the next point, if not, carefully re-read all of the above.
Making content relevant Keyword density
So we slowly got to the most interesting part of internal optimization - directly to the optimization of content, articles, notes and memos.
The most important goal of internal optimization is to make it clear to search engines that it is your content, your page is relevant to the query for which you want to see it in the top.
What to do? How to be? Mention this word on the page! Of course, the article itself, posted on the page must be thematic in relation to the promoted request. You are probably in the know, but let me remind you, just in case, the material on the page must be unique! Writing articles yourself or ordering them is up to you. But if you do not know how to clearly and understandably express your thoughts in writing without a huge number of mistakes, it is better to order the text from professionals, it is not so expensive.
So, it's time to talk about such an important parameter of your content (text) as nausea (slang). Nothing to do with disease! More formal name - keyword density... Although, in general, here you can even draw an analogy with life, so that it is clear.
So let's give it a try, although I don't like the analogy of SEO life, I think it’s better.
Imagine you are a search engine. Harsh. Yandex, for example. And then the New Year has come (your next update), you are served with Olivier salad (a new site trying to advance on the request "peas"). You try it, you understand that the salad wants to advance on the query "peas" because it is in the salad!
And everything seems to be fine, the peas are delicious, the salad itself is delicious (the content on the site is useful and unique) ... but ... the problem: too many peas were put in! And you start to feel sick. That is, it means that you simply over-use this or that word for which you want to reach the top. Officially, this is called a nicer word than "nausea" - "search spam"(if the keyword density exceeds the norm).
The most important thing here is to put just so many peas (use the word in the text exactly so many times) so that the search engine does not vomit, but also so that it clearly understands: you want, you can take the TOP for this query.
Naturally, I exaggerate for a more accurate perception. Nausea is defined as a percentage - the rate of use of the query you are promoting in relation to all other words in the text.
That is, nausea is the percentage that your promoted word occupies in the entire text. Roughly speaking so.
What percentage should this be? Alas, no one knows for sure. Let me just say that nausea in 3-6% is optimal for the most common topics.
But don't go overboard: your desire to make the text as relevant as possible should not bring inconvenience or embarrassment to the reader of your text.
Actually, this is where the optimization of the texts (but not the site, please note!) Ends. So, let's summarize:
First of all, the text should be interesting and useful. The text must be unique! Write yourself, or order from the pros. You can also "rewrite" existing material, but on condition that you know how to do it competently, with your head, in fact, completely digesting and processing the material. The text must be relevant to the promoted query. As for the user (the subject of the request and the text must absolutely coincide; moreover, the text must fully reveal the essence of the request). But don’t overhack, it’s much worse than if you hadn’t optimized the text at all. And once again, to finish off: never "optimize" anything to the detriment of the user, but ostensibly for the good of the search engine. Get just the opposite result. Seek compromises: Either make it good for both, or leave SEO altogether.
Tough, but fair, because with a different approach you will not achieve anything.
Other interesting articles about CEO can be found here.
